The Dual-Incentive Model: How Takeer’s Affiliate Promotion Engine Works

Marketing is the hardest part of running a business. You can have the best product in the world, but if no one sees it, it sits on the shelf.

Most platforms offer basic "Coupon Codes" or simple affiliate links. At Takeer, we combined these into a single, powerful engine. We believe that for a promotion to be successful, it needs to motivate two people simultaneously: the Promoter (Affiliate) and the Buyer (Customer).

We call this the Dual-Incentive Model. Here is how it works and why it gives business owners total control over their marketing budget.

The Concept: One Promotion, Two Beneficiaries

When a business on Takeer sets up a promotion for a specific sellable unit (like a Box of Shoes), they don't just set a percentage off. They define a "Promotion Budget" that gets split into two parts:

1. Customer Discount: The amount deducted from the price to entice the buyer.
2. Affiliate Commission: The amount paid to the user who shared the link.

This ensures that the affiliate is highly motivated to share your product (to earn their commission), and the customer is motivated to use that specific affiliate's link (to unlock the discount).

The Flexibility: Who Pays the Affiliate?

This is where Takeer stands out. We know that margins are tight. Sometimes you want to grow your brand at all costs, and sometimes you need to protect your profit.

Our engine allows the business owner to decide who absorbs the affiliate cost.

Let’s look at a real-world example. Imagine you are selling a Box of Gadgets for $200. You decide to run a promotion with a total budget of $5 ($3 for the customer, $2 for the affiliate).

Option A: Business Pays (Maximum Growth)

Best for: New brands wanting maximum exposure.

You choose to pay the affiliate from your business wallet.

• The Customer sees: A price of $195 ($200 - $5 total value). They get a great deal.
• The Affiliate gets: $2.
• The Business earns: $195 (minus the $2 paid to affiliate separately).

In this scenario, you are aggressively discounting the product to get it into more hands.

Option B: Customer Pays (Protecting Margins)

Best for: High-volume sales where you want to maintain profit.

You choose to have the affiliate fee built into the price retention.

• The Customer sees: A price of $197 ($200 - $3 discount). The $2 affiliate fee is "hidden" inside the price they pay.
• The Affiliate gets: $2.
• The Business earns: $197. However, because you pre-allocated the affiliate fee when setting up the promo, the system credits that $2 back to your business wallet upon the successful sale.

This effectively means the customer funded the affiliate's commission, keeping your final sale amount higher ($197 vs $195).

Risk-Free Marketing

Perhaps the most important feature for business owners is safety.

1. Pay on Success: Affiliate amounts are only transferred when a sale is successfully completed using the promo code. You never pay for "clicks" or "views," only for revenue.
2. Pre-Funded Security: When you activate a promotion, the system ensures you have the credits allocated. This guarantees that affiliates always get paid instantly upon a sale, building trust in your brand among the affiliate community.

By allowing business owners to toggle between "Growth Mode" (Business Pays) and "Margin Mode" (Customer Pays), Takeer turns every user on the platform into a potential sales force for your local business, without breaking the bank. Get started at takeer.com